The domain name registration is not actually as difficult as it sounds. However, you should follow some basic tips related to choosing the right service in case you want to avoid any hassles. In case you didn’t know, a domain name represents your brand and business in general. The domain name you will select must be catchy, related to your business and unique.
There are few things you must take into account when you want to select the right name. It is possible to make a strong statement to the visitor with this name. The same goes for the extension. For instance, if a website has a US extension, this means that the business/website comes from the United States. In case you want to attract visitors (and potential clients) from all over the world, then it’s better to use the .com extension. Now let’s check the other steps in this process.
Choose a reliable service
There is no doubt that the domain registration service you want to use should be reliable and well-established. Keep in mind that there are some scammers out there that can take your money without registering your domain name. What’s even worse, they could use this information to register the domain name that you want. Before using any domain registration service provider, conduct a thorough research.
When it comes to the domain name, it’s the smartest idea to rely on keywords that can help you rank your website higher in the search engine results. It would be perfect if you can find a short domain name that doesn’t consist of more than two words that are easy to remember.
Generally speaking, hyphens should not be part of your domain name because it can affect your rank and it can cause a problem with other existing businesses that have a similar name. It is not unusual for existing online businesses to file lawsuits for infringement of trademarks.
As we already said, the service provider you are using must be reputable. One of the ways to confirm their reputation is to check their accreditation. Are they even allowed to register domain names? It is possible to use re-seller, but in this case, you should also check their phone number, address, payment methods and more. Some people are using review websites, online forums and discussion boards in order to find out more about these companies before working with them.